MaRS Best Practices series

  1. Saul Colt, Head of Magic at Kinetic Café, shows through a series of marketing examples how word-of-mouth momentum and taking risks can be created and harnessed by startups to build powerful yet cost-effective experiences for their customers.

    # vimeo.com/99096868 Uploaded 518 Plays 0 Comments
  2. This panel of edtech education technology entrepreneurs discusses selling in the education sector. They offer insights into getting your startup known, the differences between the K-12 and higher-education markets, and why edtech is especially challenging for startups.

    Moderator: John McLeod, Marketing Executive, & former VP, Marketing at Desire2Learn

    Panelists:
    Scott Welch, Founder, Edsby
    Mohsen Shahini, Chief Academic Officer, Top Hat
    Stuart Bowness, CEO, MediaCore

    # vimeo.com/94478534 Uploaded 256 Plays 0 Comments
  3. On July 1, 2014, Canada’s anti-spam legislation (CASL) takes effect, changing the landscape of business communications and activities. Startups must comply with this broad new law or face significant penalties. Karen Durell and J. Andrew Sprague of Miller Thomson LLP - a partner of MaRS - explain the complexities of “commercial electronic messages” as they are defined and permitted by the law—and how violations can occur. Learn what startups need to do now to ensure compliance by July 1st.

    Speakers:
    Karen Durell, Associate, Intellectual Property, Miller Thomson LLP
    J. Andrew Sprague, Associate, Information Technology, Miller Thomson LLP

    # vimeo.com/92728324 Uploaded 116 Plays 0 Comments
  4. Joyce Sou of the MaRS Centre for Impact Investing explores social entrepreneurship. She outlines how B Corp certification, the MaRS Centre for Impact Investing and SVX are creating a new space for the social purpose business and redefining the idea of the corporation.

    # vimeo.com/91734821 Uploaded 155 Plays 0 Comments
  5. Hear how startups can streamline tax filings and make the most of tax incentive claims. This session provides tips for tech entrepreneurs to ensure eligibility for and compliance with government business incentives, and surveys the available programs.

    Speakers:
    Bryan Haralovich, Partner, Welch LLP
    Terry Lavineway, Director of Business Incentives, Welch LLP

    # vimeo.com/89780505 Uploaded 130 Plays 0 Comments

MaRS Best Practices series

MaRS Discovery District PRO

The MaRS Best Practices series consists of presentations and workshops on key topics of interest to technology and life sciences entrepreneurs delivered by industry specialists.

MaRS - Building Canada’s next generation of global technology companies.…


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The MaRS Best Practices series consists of presentations and workshops on key topics of interest to technology and life sciences entrepreneurs delivered by industry specialists.

MaRS - Building Canada’s next generation of global technology companies. marsdd.com

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