Urbandaddy asked us to create an installation for the E2NY Music and Arts festival this summer. We proposed a head to head bike race inspired by Goldsprints, but with more of a design focus. We mapped forests, foxbears and orbs to the speed of the bikes, giving the riders a sense of their speed. Riders face off against friends, enemies and strangers to see who can ride the farthest in 60 seconds. The faster the cyclist, the more environments and creatures they unlock. A lucky few even made it into space, and one guy puked.
Cross Country Racing, All Mountain, Road Bike and even E-Bike - I was asked to join the guys from Conway to produce a film featuring all the aspects of the brand. And the result is a smorgasbord of cycling. Hope you enjoy it!
Most steps climbed by bike, 2008 steps on Jin Mao Tower (Shangai), in 41min. 57sec.
The race was on the 31/12/07, 3 bikers from 3 difierent continents Xavi Casas from Europe, Javier Zapata from America and Chang Zingsheng from Asia. They battle for the victory, Xavi Casas was the winner biker and he broke the Guinness World Record.
El Monster Pedal nace con la idea de montar un Rally por las calles de Madrid y juntar a todos los fans y aficionados a las Bicis Custom, Chopper y Lowrider.
Además de la concentración, la idea es pasar una gran jornada de Rock'n'Roll , por eso una vez terminada la carrera montamos un sarao con conciertos y pinchadas. En las ediciones de Monster Pedal han tocado diferentes bandas y de diferentes estilos como Wau y los Arggg, The Monsta Pedal Pushers, Motociclón, Hollywood Sinners, Los Derrumbes, The Nitemares, The Rascatripas, La Reacción, etc.