Broadcast commercial made at The Telegraph to promote the London Bike Show, which is the flagship event in Telegraph Events' portfolio of consumer trade shows.
Essentially bike porn, the concept uses carefully composed close-ups to put the audience in and amongst the kind of details cycling enthusiasts live for.
Concept and creative direction: Matt Simmonds
Concept, direction and post: Dan Symons
DoP: John Fisher
Editor: Lee McKarkiel
More stuff from “Bicycle Beauty”
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