Mike Moran's Biznology

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

You’ll find out how to maximize your time and efforts on search marketing in 2018. The key is knowing how to do less and focus on your core channels. You’ll also see data that demonstrates where you need to be focused to drive sales qualified leads at a lower cost.

In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.

Garrett Mehrguth is the CEO of Directive Consulting, an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land, Salesforce, Search Engine Land, Search Engine Journal, Moz, Convince and Convert, Wordstream, and more. He speaks at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and more.

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Mike Moran's Biznology

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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

And the hottest business idea is a lot of hot air…


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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.

Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, website search, web metrics, web personalization, and many more—just about any digital marketing subject.

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