Don King’s interlaced ghost ship. It’s the sporting world’s answer to show business. Boxing is drama. In our new open for HBO, the dark, stale hours of training and hardship collide with the electric burlesque of fight night. A broadcast-signal visual treatment summons television spirits from a bygone NTSC era, and the cut pays tribute to the sport’s long and surreal relationship with the tube. Boxing’s image seems in a constant state of gritty flux, but the world’s most challenging sport refuses to stay down. We created a complete broadcast branding package in tandem with the open.
Live Action Director
Exec. Creative Director
Freshjive introduces a 3 1/2 minute short film introducing Zachary Wohlman. Zachary has been fighting for peace of mind his entire life. He found it in the boxing ring. A student from the school of hard knocks, he's come up to previously win the top honor as an amateur fighter: The Los Angeles Golden Gloves. Training under Freddie Roach, he's now making his professional debut and is destined to be one tough contender to be reckoned with. Original music, a track called "Jade", by Joey Altruda.
Get tickets for his first pro fight on Thursday December 1 at Club Nokia in downtown Los Angeles: bashboxing.com/
Special Thanks to David McConachie, Tim Marckwald,Amir Khan + team, Wildcard Boxing Club and Primetimelive.co.uk for letting us use the footage we shot for them in L.A. for this. This was shot with 2 5d's,a 7D, Philip Bloom Signature Series Kessler Crane Pocket Dolly, and Glidecam. We followed Amir Khan as he trained for the unification title fight against Zab Judah July 23rd at Mandalay Bay in Las Vegas for this. The fight will air in the U.S. on HBO and in the UK on Primetime PPV Channel 480.
Take away the fact that Bay Area resident Ana 'The Hurricane' Julaton is "the first Filipino-American boxer to win the Women's WBO Super Bantamweight and IBA Super Bantamweight titles", as well as trained by Freddie Roach (Boxing Trainer to fighters such as Manny Paquiao, and Oscar De La Hoya) and Angelo Reyes (of West wind Martial Arts Schools), and you see a young woman who is simply working with the certain gift she's been given.
As a Boxer, Ana is determined, rough, and refuses to let anything get in her way. Outside of this life however, she is humble, polite, and generous despite any stereotype one may have in their head of a female boxer's attitude.
When speaking with Ana about her profession, one can't help but sense a hint of longing for something different. Though she has never shied away from showing her gratitude towards her abilities, training, health and triumphs, the fact is, pursuing a career in boxing was not her first choice. This, however, does not take anything away from her love and determination for the sport. If anything, these elements add to it.
In this generally male dominated sport, Ana Julaton stands her ground as a fitting and outstanding representative of not only Filipina women around the world, but female fighters or athletes of any culture anywhere.