It's about the experiences you share with the people you care about in the outdoors. Tell us what's in your nature by tagging your outdoor stories to #ItsInMyNature on twitter and Instagram. Check out http://bit.ly/1eg8GwE for inspiration.
Director: Tyler Stableford
Director of Photography: Kent Harvey
Producer: Danny Taff
If you're a devotee of the casting nuances of the slow action fly rod, a student of its historic ties to our sport, or just like the thrill of moving in close to actively feeding fish, consider the new CIRCA a reward for your years of dedication.
But be warned: the CIRCA does not mimic the type of slow action that has so far defined the category - overly soft, willowy and flat. Instead, thanks to Konnetic technology's ability to compact and align more carbon fibers into a smaller diameter blank, we were able to design a radically narrow taper throughout the length of the rod, resulting in consistently slow, yet responsive action from butt to tip.
The new CIRCA is a technologically advanced slow-action fly rod that honors your slower, more deliberate casting style, yet is every bit a Sage.
60 years ago Ivan Chermayeff and Tom Geismar joined forces and the world of design has never been the same. Their company Chermayeff & Geismar & Haviv designed some of the most enduring and defining logos of the modern age. We honor their collaboration with this video, which includes, sadly, the last interview with Ivan before his passing.
Presented by: AIGA Design Archives
Production Company: Dress Code (dresscodeny.com)
Director: Dan Covert
Executive Producer: Brad Edelstein
Head of Production: Tara Rose Stromberg
Cinematography: Andre Andreev
Production Cordinator: Nick Stromberg
Edit: Mike Cook, Dan Covert
Color: Mike Cook
Music + Sound Design: YouTooCanWoo
On Set Sound: Matteo Liberatore
Images and Special Thanks: Chermayeff and Geismar
This project is supported in part by an award from the National Endowment for the Arts. We thank them for their help towards the AIGA archives and special collections.