Branding Insights

  1. Paul Vallée, President & Chief Executive Officer, Pythian joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building a brand, as it applies to corporations and countries. For Mr. Vallée trust is at the heart of success in a highly competitive global data driven (ie., the new oil) economy. Trust can serve as a powerful brand advantage for Canada, but we need develop a plan where we deserve the trust brand and win the benefits.

    Mr. Vallée has joined the team of CATA TECHNOW Analysts ready to comment on issues and topics of the day on CATA TECHNOW.

    Related: CATA Crowdsources Ideas for Canada’s 21st Century National Brand (pre-launch, seeking community guidance)

    # vimeo.com/303737406 Uploaded
  2. Hilton Barbour joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building a brand, as it applies to corporations and countries.

    For Mr. Barbour, brand is a promise to the world, and serves as a filter for actions and decisions, potentially a unifier for citizens with shared interests and values.

    Mr. Barbour has joined the team of CATA TECHNOW Analysts ready to comment on issues and topics of the day on CATA TECHNOW.

    Related: CATA Crowdsources Ideas for Canada’s 21st Century National Brand (pre-launch, seeking community guidance)

    cata.ca/2018/national-brand-canada/

    # vimeo.com/303303638 Uploaded
  3. Paul Brent, TV savvy Communication Specialist, Head of Marketing and Communications, ElastaLink (elastalink.com) & CATA Innovation Gala MC, joins CATA TECHNOW for a video interview with CATA CEO, John Reid to discuss best tips for marketplace branding. Mr. Brent talks about 3 keys: Know Your Brand, Be Consistent with Every Message and Get Your Client to be your Evangelists.

    Paul Brent is a CATA TECHNOW Analyst ready to comment on issues and topics of the day on CATA TECHNOW.

    Related: Datebook: 34th Annual CATAAlliance Innovation & Leadership Awards Gala (May 15, 2019, Ottawa on Digital Health)

    # vimeo.com/299493331 Uploaded

Branding Insights

CATAAlliance PRO

is a CATA TECHNOW Video Channel that offers insights into the need for countries, such as Canada, to develop progressive brands in order to help build relationships with other countries and with global corporations and public sector groups.

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