Channel 4 ran The Breathe Workshops, a competition on behalf of Cancer Research UK, to develop ideas for viral communications to discourage 12-18 year olds from smoking.
We were commissioned to lead workshops with teenagers, working with them to focus their ideas which we developed into videos. These were disseminated via the Channel 4 website and seeded virally.
This film was commissioned by the NSPCC as part of the Child's Voice Appeal, featuring the actor Michael Sheen
This film was used to support the NSPCC’s campaign to raise awareness of abuse against children.
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