DK Studios shot a huge production for GSD&M and Northwestern Mutual, with a total of 4 spots and a national campaign the project leverages motion graphics and live action footage together to help tell a story of successful planning and investing in the future.
I was responsible for a large part of the design and animation of this spot in particular.
The spots debuted on New Years during the Rose Bowl.
Client: Northwestern Mutual
Agency: GSD&M Austin
VP Account Director: Mark Durein
SVP Group Creative Director: Tom Gilmore
Executive Producer: Bill Wine
Creative Director/Art Director: Sean Keith
Writer: Ray Longoria
Producer: Abigail Hinojosa
DK Studios Chicago
Role: Live Action, Motion Design, Editorial
Chad Ashley: Creative Director
Roy Skillicorn: Executive Producer
Jenny Napier: Producer
Jason Esser: Lead Designer/Animator
Mike Radtke: Editor
Peter Kallstrom: Animator
Brody Davis: Animator
Sara Jean Potts: Animator