Unconventional promotion for MCA-DAY, an annual tribute event celebrating the life of musician & humanitarian, Adam “MCA” Yauch of legendary hip-hop pioneers, the Beastie Boys. MCA was a human rights activist and a devout Buddhist.

CREATIVE DIRECTOR: Frank Anselmo
WRITERS: Bobby Selby, Jaehyuk Choi, Christopher Groelle, Stephen Cho
ART DIRECTORS: Christopher Groelle, Stephen Cho, Bobby Selby, Jaehyuk Choi
TITLE: “Buddhist Monks"
CLIENT: MCA-DAY
EVENT ORGANIZER: Mike Kearney
CHOREOGRAPHER: Pavan Thimmaiah / PMT Dance Studio
DIRECTOR: Leo Zanis / Caps & Crowns
EDITOR: Alberto Reyes
STYLIST: Maria Palmeri
LOGO DESIGN: Frank Anselmo
AGENCY: KNARF® New York

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