Michael Colletto
Content Strategist, Mighty in the Midwest

Two years ago, Mighty in the Midwest, a Grand Rapids web design and development company, hired me as their full-time content strategist and copywriter. Mine was a new role on a small team that, until that time, had consisted only of designers and developers. It was a bold move and a major shift for a small company. But we did it build on our strengths and bring more balance to our team, our process, and our services. Naturally, our process had to change. I was the eighth person to join the team; since then, the team has grown to thirteen, and our process has continued to evolve. I'd like to share my experience as the lone content strategist and copywriter on a team of designers and developers and what we've learned along the way.

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Balanced Team Summit 2015 Grand Rapids

Balanced Team Plus

Balanced Teams Everywhere

Balance is action guided by incremental adjustments, rather than an achieved state. At the 2015 Balanced Team Summit, we will explore and share the latest techniques and innovations of Balanced Teams in different sized organizations…


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Balanced Teams Everywhere

Balance is action guided by incremental adjustments, rather than an achieved state. At the 2015 Balanced Team Summit, we will explore and share the latest techniques and innovations of Balanced Teams in different sized organizations in the software industry and beyond. Throughout it all, we'll be considering the question, "What does it mean to be a balanced team?"

balancedteam.org/btgr2015/

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