One of four pro-bono online ads for the Gorilla Organization. I wrote this particular one to add to the existing other three scripts. 'Run' is the tactical ad of the campaign, intended to help recruit runners for the charity's annual fundraising event. Check out mygorilla.org for the campaign.
One of three short promotional films for the UK charity Level Water.
Level Water is a community-based organisation that gives physically disabled children the opportunity to learn the basics of swimming, so they can join in with able-bodied kids and enjoy all the social and developmental benefits that an early start in sport can bring.
These films are designed as sales tools for fundraisers, such as triathletes canvassing for sponsorship, as well as for website content. They were shot as pro-bono job over two separate days at a local leisure centre, each focussing on a different character – a child, her mother, and the founder of the charity.
Check out levelwater.org to find out more about this great charity.
A common brief in pharma circles is the ‘mode of action’ animation, which usually results in glossy but dull clinical films. This unique intestinal health product had the challenge of not only selling to doctors the innovative science behind the drug, but also overcoming their disinterest in the condition. Plus, the brief was to create a piece that could also be used to educate patients and parents.
The solution was to have some fun. Unlike with cancer and other grim health conditions, this animation could afford to be more frivolous. In reality, the protaganists in this story mostly exist on the molecular level so have no actual tangible shapes, so they were based on a combination of their function and simple visual appeal.
Brought to life by Sheffield-based Finger Industries, with a bespoke soundtrack and narrations to suit each audience by Brian Perkins, ‘the voice of BBC4’, this was a low-budget project that has become a high-profile success among the client’s international network, scooping Gold, Silver and 'Best use of Illustration' awards in the 2011 IPA Best of Health, and two bronze healthcare Clio awards in New York.
**Note, due to UK medical regulations bureaucratic tangle, I can't specify the name of the product or what it's for here***
My favourite from several TV Commercials I wrote for a long-running campaign for New Zealand's TSB Bank
The proposition was “you wouldn’t expect this from your bank, why put up with it from your _______” (grocer, butcher, barber, and so on) and there had been several well-loved ads made already so there was a high standard to meet.
For this round the brief was to tighten up from general customer service proposition and focus on home loans (on occasion a hot interest rate was to be dropped in at the end of the ad). My insight was that buying your first home is a daunting undertaking with a lot of terminology and number-crunching to comprehend, so if a shoddy bank manager breezes through it all, you can be left feeling out of your depth and out of control. So from there it was a clear analogy with a flying lesson.
A speculative TV Commercial concept, made in collaboration with director Riccardo Sai for both our portfolios – and a great learning curve in the logistics and limitations of shooting a commercial yourself instead of with a big budget and big team.
My thinking was that bread commercials always seem to focus on sandwiches, but making toast is actually a more iconic and culturally distinct way of using bread. So this ad celebrates how young and old, rich and poor all eat toast. For a 30 second ad, we jammed in a stack of tactile, visual and cultural insights, with a script by my freelance copywriter partner Kaz Bishop.