We won a competitive pitch to design and produce a new series of channel idents as part of Kiss TV’s identity refresh. The brief was to conceive a collection of idents that would embody the fresh, edgy and glamorous values of the channel. We delivered 4 in total which we developed and produced entirely in-house.
Each ident explores a specific expression of the attitude and confidence that the Kiss brand embodies and their viewers aspire to.
From bold physical Hip-Hop inspired gesticulations, the self-assured strutting of a modern-day diva to the care-free euphoria of being lost in music and the fearless gymnastic energy of today’s urban dancer – these were the expressions of confidence we felt would resonate with the target audience.
Our goal was to develop a striking look and feel across the idents that would reinforce the channels progressive values with a nod to the brands heritage.
Our starting point was to research and explore styles, motifs, textures and palettes that visually epitomised each of the channels core music genres. We ultimately combined aspects of each with a rich, lustrous and sophisticated feel that would satisfy the forward thinking needs of the channel, while being reflective of their content.
With attitude at the core of the idents, authenticity in the characters movement was crucial to the success of each spot.
We motion-captured young performers that we felt genuinely embodied the bold attitude, ensuring the movement felt believable and true.
We employed the services of E.Motion Capture in West London for the one-day shoot.
Music & Sound design
The brilliant Zelig Sound were brought on board to compose and produce an individual theme across the idents.
Casey Hupke is a visualfx designer/animator who has been working in the commercial industry for the better part of 7 years. As a freelancer he has collaborated with a several studios to help define a generative art style that can been seen in many campaigns for clients such as IBM, ATT, Coca Cola, and Buick. A passion for comedy and illogical particle effects help to define his work flow, and design aesthetic.
A background in Computer Science has helped him to approach visual creativity with the mind set that every problem has a solution. From challenging concepts to handling raw data, he is at home manipulating the medium to achieve award wining results.
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