1. Part One of 2: a case study examining the scope, timing and deliverables of a massive media production shoot for the Cadillac Art and Science production

    # vimeo.com/26017709 Uploaded 29 Plays 0 Comments
  2. This is the pitch film, produced at thelabnyc, that helped BBH win the Cadillac business and seed the "Art and Science" campaign.

    # vimeo.com/26017490 Uploaded 17 Plays 0 Comments
  3. Part 2; the examination of the scope and range of the massive integrated media production of the Cadillac 2010 brand launch "Art and Science"

    # vimeo.com/26017857 Uploaded 18 Plays 0 Comments
  4. Ellen Kuras, DP for the Jaguar 2011 XJ commercial shot in Earl's Court, London talks about her role in the production

    # vimeo.com/26018384 Uploaded 531 Plays 0 Comments
  5. Delve in to the Art and Science behind the beautiful Cadillac Escalade with an editorial extravaganza.

    # vimeo.com/41988086 Uploaded 152 Plays 0 Comments

Cadillac Integrated Campaign 2013

erik iversen Plus

theLAbNYC pitched and won the Cadillac account for BBH in 2010. As HoP, I led the production of a year's worth of integrated assets. As Executive Producer, I oversaw a 12MM+ production, with multiple live action and stills shooters, a web design team,…


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theLAbNYC pitched and won the Cadillac account for BBH in 2010. As HoP, I led the production of a year's worth of integrated assets. As Executive Producer, I oversaw a 12MM+ production, with multiple live action and stills shooters, a web design team, all post production and media integration management. These videos tell the story.

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