Determined to help fill a homeless man's need for comfort, an innocent, young boy builds an innovative home with a Zappos box, the kitchen plant, and other household items. Even the smallest gestures of kindness (with a little outside-of-the-box-thinking) remind us that we can have the greatest impact on others. What story will your box tell? The #imnotabox campaign is all about inspiring you to see not just the Zappos box...but yourself and the world with a new perspective. We want you to open up and look inside. We want you in the end to join us and say, #imnotabox.

Imagine, create, and share with us at #imnotabox or
Follow us at @imnotabox on Instagram, Pinterest, and Facebook.


Client: Zappos
Kelly Smith - Experiential Campaign Lead & Creative Content Strategist
Derrin Hawkins - Art Director & Sr. Designer
Tia Zuniga - Creative Outreach Strategist

Production Company/Creative Collective: Variable 
Director/Editor: Lloyd Lee Choi
Director of Photography: Jonathan Bregel
Art Director: Caitlin Van Horn
Executive Producer: Tyler Ginter
Head of Production: Alex Friedman
Supervising Producer: Paige Demarco
Producer: Jon Simonetta
Production Supervisor: Danny Hillman
Production Designer: Joseph Sciacca
Prop Master: Curtis Oliveria
1st AC: Jared Knecht
2nd AC: Rocco Campanelli
DIT: Jeff Levine
Gaffer: Brad Burke
Key Grip: Mark Boucher
Wardrobe/Make Up Stylist: Sofija Mesicek
Sound Mixer: Turner Curran

Post Production: Variable 
Editor: Joe Kell
Post Production Producers: Paige Demarco & Lareysa Smith
Colorist: Jeff Levine
Sound Mix/Sound Design: Defacto Sound
Score: "That Home" by The Cinematic Orchestra


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Cathy Ginter

The Awakening Channel features authentic films and engaging music videos that explore our natural world and inspire our spirits to connect with something larger than ourselves. I add new videos weekly so be sure to check in often. ~ Cathy Ginter

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