1. Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.

    We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.

    The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.

    Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.

    Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!

    Production Company
    Glassworks Amsterdam

    Rudiger Kaltenhauser

    3d Artist
    Markus Lauterbach
    Tim Borgmann
    Markus Geerts
    Nick Smalley
    Tim Bolland
    Dan Hope
    Chris Wood

    Flame artists
    Kyle Obley
    Lise Prudh'omme

    Flame Assist
    Bob Roijen

    Scott Harris

    Executive Producer
    Jane Bakx

    G-Star RAW

    G-Star RAW creative team


    # vimeo.com/59736707 Uploaded 183K Plays 151 Comments
  2. A small selection of shots from my team on Happy Feet 2.

    # vimeo.com/59690840 Uploaded 451 Plays 0 Comments
  3. Mobi imagination - BBoy
    Client: Telekom Slovenije
    Agency: Futura DDB
    Creative director: Boštjan Napotnik
    Art Director: Maruša Koželj
    Production: NuFrame
    Director: Žiga Pokorn
    Animators: Matevž Pokorn, Luka Kogovšek, Miha Rainer
    3D artists: Blaž Slivnik, Miha Rainer, Žiga Pokorn
    Compositors: Teo Rižnar, Miha Rainer
    Colourist: Teo Rižnar
    Sound designer: Boštjan Kačičnik
    Music: SunnySun, Štefan Cerjak

    # vimeo.com/59681006 Uploaded 4,312 Plays 6 Comments
  4. See all the experiences that come to life with an Ultrabook in your hands. You'll never look at a computer the same again. Tablet when you want, Laptop when need it.

    See the making of here: vimeo.com/59658464

    Produced by: Breakfast of Champions
    Director: James Murphy
    Additional Creative Direction: Simon Gargette
    3d Design, Animation and Compositing: Nahuel Salcedo
    Music and Sound Design: David Johnston and Tom Gilbert (Echoic)

    # vimeo.com/59658465 Uploaded 18.9K Plays 35 Comments
  5. For full credits visit buck.tv

    # vimeo.com/59579765 Uploaded 25.3K Plays 11 Comments



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