Cerre

  1. Any sufficiently advanced technology is indistinguishable from magic. -- Arthur C. Clarke's Third Law

    Ascension . Expansion . Dissolution uses generative scripting and graphic manipulation to portray the transference of the Individual path to elevated-consciousness via the classical esoteric elements Water, Earth, and Air into a post-human, technology-driven form of transcendence.

    Imagine a significantly more advanced world than we live now, where our evolution will be guided by our own hands; technology will be the catalyst for our physical and philosophical ascendancy. As we are currently moving into a future of multiple layers of reality, physical, augmented, and purely virtual, we can also expect the unlocking of the subconscious realm to reveal another layer. Through implanted control mechanisms, we can instantaneously trigger states of higher awareness, or slow-down and speed-up our perceptions of time, so that a lifetime in one layer would be an instant in another; allowing us to fully explore our interior worlds. By associating our gestural trigger mechanisms with classical esoteric symbolism (elemental and ritualistic) we reach deeper into our primal collective-subconscious to ease the unlocking of our infinite mind.

    Starring . Alex Noiret
    Direction . Clayton Webster / Chris Friend
    Cinematography . Clayton Webster / Flavie Webster / Chris Friend
    Digital Magic . Chris Friend / Clayton Webster
    Styling . Jessica Willis
    Hair . Karina Vega
    Makeup . Michal T Cohen
    Sounds . Marsona ( Brian McKinley . Guitars / Clayton Webster . Synthesis )

    # vimeo.com/60276209 Uploaded
  2. Cerre FW13 Installation Loop . Ascension

    Elemental Significance . Water

    Any sufficiently advanced technology is indistinguishable from magic. -- Arthur C. Clarke's Third Law

    Ascension . Expansion . Dissolution uses generative scripting and graphic manipulation to portray the transference of the Individual path to elevated-consciousness via the classical esoteric elements Water, Earth, and Air into a post-human, technology-driven form of transcendence.

    Imagine a significantly more advanced world than we live now, where our evolution will be guided by our own hands; technology will be the catalyst for our physical and philosophical ascendancy. As we are currently moving into a future of multiple layers of reality, physical, augmented, and purely virtual, we can also expect the unlocking of the subconscious realm to reveal another layer. Through implanted control mechanisms, we can instantaneously trigger states of higher awareness, or slow-down and speed-up our perceptions of time, so that a lifetime in one layer would be an instant in another; allowing us to fully explore our interior worlds. By associating our gestural trigger mechanisms with classical esoteric symbolism (elemental and ritualistic) we reach deeper into our primal collective-subconscious to ease the unlocking of our infinite mind.

    Originally projected as a constant loop in vertical orientation and accompanied by a live performance by Marsona for the Cerre FW13 Film / Installation / Performance event on 3/20/13 at the Cerre flagship store at 8920 Melrose Ave. West Hollywood, CA 90069

    Direction . Clayton Webster / Chris Friend
    Imagery . Clayton Webster / Chris Friend
    Digital Magic . Chris Friend / Clayton Webster
    Sounds . Marsona ( Brian McKinley . Guitars / Clayton Webster . Synthesis )

    # vimeo.com/62798124 Uploaded
  3. Cerre FW13 Installation Loop . Expansion

    Elemental Significance . Earth

    Any sufficiently advanced technology is indistinguishable from magic. -- Arthur C. Clarke's Third Law

    Ascension . Expansion . Dissolution uses generative scripting and graphic manipulation to portray the transference of the Individual path to elevated-consciousness via the classical esoteric elements Water, Earth, and Air into a post-human, technology-driven form of transcendence.

    Imagine a significantly more advanced world than we live now, where our evolution will be guided by our own hands; technology will be the catalyst for our physical and philosophical ascendancy. As we are currently moving into a future of multiple layers of reality, physical, augmented, and purely virtual, we can also expect the unlocking of the subconscious realm to reveal another layer. Through implanted control mechanisms, we can instantaneously trigger states of higher awareness, or slow-down and speed-up our perceptions of time, so that a lifetime in one layer would be an instant in another; allowing us to fully explore our interior worlds. By associating our gestural trigger mechanisms with classical esoteric symbolism (elemental and ritualistic) we reach deeper into our primal collective-subconscious to ease the unlocking of our infinite mind.

    Originally projected as a constant loop in vertical orientation and accompanied by a live performance by Marsona for the Cerre FW13 Film / Installation / Performance event on 3/20/13 at the Cerre flagship store at 8920 Melrose Ave. West Hollywood, CA 90069

    Direction . Clayton Webster / Chris Friend
    Imagery . Clayton Webster / Chris Friend
    Digital Magic . Chris Friend / Clayton Webster
    Sounds . Marsona ( Brian McKinley . Guitars / Clayton Webster . Synthesis )

    # vimeo.com/62818800 Uploaded
  4. Cerre FW13 Installation Loop . Dissolution

    Elemental Significance . Air

    Any sufficiently advanced technology is indistinguishable from magic. -- Arthur C. Clarke's Third Law

    Ascension . Expansion . Dissolution uses generative scripting and graphic manipulation to portray the transference of the Individual path to elevated-consciousness via the classical esoteric elements Water, Earth, and Air into a post-human, technology-driven form of transcendence.

    Imagine a significantly more advanced world than we live now, where our evolution will be guided by our own hands; technology will be the catalyst for our physical and philosophical ascendancy. As we are currently moving into a future of multiple layers of reality, physical, augmented, and purely virtual, we can also expect the unlocking of the subconscious realm to reveal another layer. Through implanted control mechanisms, we can instantaneously trigger states of higher awareness, or slow-down and speed-up our perceptions of time, so that a lifetime in one layer would be an instant in another; allowing us to fully explore our interior worlds. By associating our gestural trigger mechanisms with classical esoteric symbolism (elemental and ritualistic) we reach deeper into our primal collective-subconscious to ease the unlocking of our infinite mind.

    Originally projected as a constant loop in vertical orientation and accompanied by a live performance by Marsona for the Cerre FW13 Film / Installation / Performance event on 3/20/13 at the Cerre flagship store at 8920 Melrose Ave. West Hollywood, CA 90069

    Direction . Clayton Webster / Chris Friend
    Imagery . Clayton Webster / Chris Friend
    Digital Magic . Chris Friend / Clayton Webster
    Sounds . Marsona ( Brian McKinley . Guitars / Clayton Webster . Synthesis )

    # vimeo.com/62822100 Uploaded
  5. Cerre SS14 Fashion Film made for Style.com for the Cerre Spring Summer 2014 Collection

    Starring . Shane Seng @ Vision Models
    Starring . Heather Kemesky @ Vision Models
    Director . Adam Neustadter . http://www.adamneustadter.com
    Director of Photography . Todd Banhazl . http://www.toddbanhazldp.com
    Music By . Brian Mckinley . http://www.blackbananasband.com
    Creative Direction . Cerre / Clayton and Flavie Webster . http://www.cerre.com
    Art Direction . Hassan Rahim . http://www.hassanrahim.com
    Styling . Jessica Willis . http://www.jessica-willis.com
    Hair . Derek Yuen . http://www.hairbyderekyuen.com
    Makeup . Jeffrey Baum . http://www.jeffreybaum.net
    Digital Magic . Chris Friend . http://www.chrisfriend.org

    # vimeo.com/76400974 Uploaded

Cerre

Cerre

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