In 2014, Chevrolet was the most awarded car company of the year. Understandably, Chevrolet thought it fitting to see their vehicles in all of their glory...inside and out. They wanted to highlight how the Chevy lineup has become the best it's ever been. From the one of a kind Corvette to the all-new Colorado...this spot puts all of that hard work on display, accompanied by the explanation of what it means to "Find New Roads." Ttrack by DJ Shadow. VoiceOver by John Cusack.
Chevrolet wanted an anthem for Summer. They wanted to show everyone how much of a part of the fabric of Summer Chevrolet is. From Nascar to Little League Baseball. From Country Music to The Home Run Derby. From swimming holes to backyards to Interstates. No matter what your Summer holds, the idea was to Find New Roads in a new Chevrolet. Kid Rock's "Born Free" would prove to be the perfect song for Chevrolet's perfect Summer.
Is there anything more fun than when you drive home in your new Chevy? Actually, no. No there isn't. This fun spot for Chevys Summer Open House Event captures those exciting moments one after another. The idea behind the idea? From our house to your house, it's a great time to get into a new Chevy. Social posts accompany the imagery, as the event is happening in real time.
When considering a new car, people speak in a language all their own. Nobody understands that better than your Chevy dealer. This spot was part of the "Under the Blue Arch" series for the Chevy Model Year End Event. All in all, it is crazy how many great features the Cruze has.
Being surprised by something can be exciting. Excitement is contagious. This spot for the Chevy Malibu sees a customer get excited about a new Malibu, along with the dealership staff, as part of the "Under the Blue Arch" series. The result? A catchphrase...that caps off the sale.