Chromjuwelen

  1. Liberty Walk リバティーウォーク
    libertywalk.co.jp
    facebook.com/LibertywalkLBperformance

    Continuing on from Liberty Walk Part 1 we will now spend some time with Kato-san and his private car collection. Kato-san's appetite for cars range from exotics to his collection of old school JDM cars that serve almost as a memory bank from his younger years.

    A person that is not afraid to push the limits of tuning and taste.
    Kato-san is a unique character with a true passion for automotive culture.

    This film was produced / filmed / edited / coloured by Luke Huxham // Maiham-Media.com.
    FaceBook : facebook.com/maihammedia

    # vimeo.com/34210402 Uploaded 73.4K Plays / / 12 Comments Watch in Couch Mode
  2. Richard Pollock of Mule Motorcycles on his process and passion for building custom motorcycles.

    Become a Fan of us on Facebook.com/ChampionsMoto

    # vimeo.com/34812693 Uploaded 11.5K Plays / / 2 Comments Watch in Couch Mode
  3. # vimeo.com/34206636 Uploaded 5,904 Plays / / 1 Comment Watch in Couch Mode
  4. Filmed in Brooklyn NYC 2011 with the Canon 7D and edited in CS5.5. sweetproductionmedia.com

    # vimeo.com/27996907 Uploaded 6,186 Plays / / 2 Comments Watch in Couch Mode
  5. edwin-europe.com/japan_film.html

    For 35 years, Edwin Japan have worked on improving efficiency, quality, construction and washing methods by studying and engineering machinery used in the denim manufacturing process.

    It is impossible to improve what one makes without spending the time everyday to master what one does, turning ones profession into a craft. The denim technicians at Edwin are true craftsmen, as their commitment and attention to the product is unquestionably what makes the Edwin product stand out from the mass of denim available within the market today. Whilst this remains ‘production’, the working philosophy remains closer to a greatly more efficient and productive Artisanal method.

    They are ‘engineers’. Each person, over the course of a long period is encouraged to be responsible for maintaining and improving their machines. This means that each machine is self-customised beyond standard industrial purposes, to create unique and specialised ways of making denim. Even within the well-known denim brands factories around the world, you will not see the level of customised machinery and attention to product that one can see at the Edwin factories in Japan. It is for this reason, many ‘core heritage’ Japanese denim brands wish to have their products made within the Edwin Japan factories. This is the unique strength of the Edwin Jeans brand, the product itself.

    The majority of the technicians at the Edwin factories and laundry’s have worked within the company since the beginning. This means they have an acute understanding for their machine. Each technician is responsible for three machines on average, all performing different elements of the production process. They remain on these machines for the duration of the careers. There is almost now rotation of staff, offering complete consistency in the making.

    The machines are completely unique and totally custom made, exclusively to EDWIN JAPAN, which sets EDWIN out as a denim manufacturer worldwide. There is not a single machine, which has not been customised by the technicians over the time they work on them.

    The technicians themselves are trained for two years with a veteran of their particular machines, prior to them leaving for retirement. This ensures absolute consistency and understanding for high quality workmanship. As the factories have been operating 35 years, there is now a seeding of new, younger apprentices learning the ropes, thus setting of the career cycle.

    There are many elements unique to EDWIN Japan manufacturing, for which unfortunately we are not able to show images. This is due to the secretive nature of the processes, elements having been invented by EDWIN, and must be respected and protected. There are a wide variety of processes invented by the denim engineers and designers themselves, which set new standards within the industry offering evolution and ingenuity.

    The laundries are incredible, with bespoke and exclusively made machines. Unique ways of washing, dying, drying and above all water purification and recycling. The water is purified to the point whereby once all the indigo and other impurities have been extracted, fish are able to swim in tank of the purified water.

    These elements have been in place for many years, and yet never spoken about or promoted as a marketing tool. This is because Edwin esteems this to be a ‘standard’ process. It is simply the way of EDWIN manufacture and not a simple ‘marketing’ idea.

    Music
    'Red Rocks Fogg' by Forest Swords
    forestswords.co.uk
    Thanks Matt...

    # vimeo.com/32238262 Uploaded 142K Plays / / 23 Comments Watch in Couch Mode

Chromjuwelen

Ralf Becker Plus

Life is too short for ugly cars.

Safe. You can choose your means of getting around by price-performance ratio, trunk capacity or color. Or by breakdown statistics. Of even by fuel efficiency. Now that's really safe. And rational. But you can also let


+ More

Life is too short for ugly cars.

Safe. You can choose your means of getting around by price-performance ratio, trunk capacity or color. Or by breakdown statistics. Of even by fuel efficiency. Now that's really safe. And rational. But you can also let your heart and the gasoline in your blood carry you away. That's passion.

Chromjuwelen.com (Chrome Jewels) sets off with the passion that steers you off the safe path into the irrational lane. The community that meets and exchanges info every day on the internet portal has it's high-octane outing behind it. And often makes everything associated with it—choice of music, clothing and colorful skin—part of their lifestyle. With all the consequences. And a lot of self-confidence.

Headquarters:
chromjuwelen.com
ralfbecker.com
motorkultur.com

Field Work:
chromjuwelen.tumblr.com
twitter.com/chromjuwelen
facebook.com/chromjuwelen
flickr.com/groups/chromjuwelen

Network:
chromjuwelen.com/network/contributing-blogs.html

Grid (Monthly Overkill)
chromjuwelen.com/grid.html

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