Featuring Paul Smith and his latest men's fashion show in Paris, this Coast film is being screened in the Design Museum's "Hello My Name is Paul Smith" Exhibition (currently on global tour). In partnership with Sony, it demonstrates the colour, detail and contrast of the Sony 4K TV experience. "When I saw the film I was blown away...I felt like I could put my hand into the set of the show...Brilliant" (Paul Smith). The trailer and film assets run on Sony, Paul Smith and Design Museum's owned & earned channels.
Here's a trailer for a TV drama Coast developed and produced for Prostate Cancer UK. Screened on ITV (on Fathers Day) and ITV.com, the drama drew in an audience of over 5 million. Recently awarded a Cannes Lions.
‘The Shottons’ is a gripping 'truth story' trailer and film campaign, bringing to life the brand's 'Personal Claims Handler' proposition. The results were striking: A click through rate of 0.30% against an industry standard of 0.15%; users following the content path were 8% more likely to buy than users following another search path; and during the campaign month of July 2010, quotes rose by 8% and sales by 10%. "...Advertising enables us to put our proposition out there. The Coast approach demonstrates how it works, in an engaging way..." (Paul Bennet, Senior Global Advertising Manager, AXA).
Photographer Vicki Couchman on Portrait Assignment at the Orange Festival, in Ivrea, Northern Italy. One in a series of twenty Assignment-based tutorials to accompany Canon's Assignment Photography competition, driving 50,000 competition entrants and a further 100,000 visits from photography enthusiasts (Europe's largest competition, at the time). Data captured was worth an estimated £3.5 million, and the series contributed towards a campaign-period surge in high end DSLR accessories.