Center for Digital Archaeology

This is a 2:20 min intro trailer for the Center for Digital Archaeology (CoDA), located on the campus of the University of California, Berkeley. The project involved 4 shooting days to capture the essence of what the team at CoDA is trying to achieve through their Codifi app and program. I used the ocean and nature as a metaphor for the expansive landscape that digital data exists in - Data, like nature cannot be controlled and stored in permanence, but is only captured in bits and pieces when needed - and lives through its re-use.

The Interviews were conducted at the UC Berkeley campus, in natural lighting with no script - which lends a more "truthful" commentary to the CoDA team members passion for their work.

Thanks to all involved in the project!

Learn more at codifi.info or view their Vimeo Page -> vimeo.com/channels/codifi

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Center for Digital Archaeology

Michael Ashley

We are the Center for Digital Archaeology - CoDA - at UC Berkeley, a synthesis of several award winning organization whose mission is to engage lifelong learners to take full advantage of the digital revolution, while critically thinking for themselves.


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We are the Center for Digital Archaeology - CoDA - at UC Berkeley, a synthesis of several award winning organization whose mission is to engage lifelong learners to take full advantage of the digital revolution, while critically thinking for themselves. We do this through training/education programming, technology development, and consulting services.

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