A 'Big Shift' from the 20th century, a time defined by hyper-consumption, to a 21st century age of Collaborative Consumption, is underway.
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. http://www.collaborativeconsumption.com
It is the subject of a new book, What's Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers.
We are at the start of the "Big Shift" away from the 20th century defined by hyper-consumption towards the 21st century, an age of Collaborative Consumption.
But just how LARGE and FAR-REACHING is this groundswell?