Grafica Fidalga, a printing press in São Paulo, Brazil, makes posters on a 1929 German letterpress using hand-carved wooden letters. In this video, we visit the trio of friends who make up Grafica Fidalga to watch them make a poster we commissioned for our 99% conference.

Called "lambe lambe," the lightweight paper used for the posters was designed for wheat-pasting and, before São Paulo's "clean city" initiative, could be found throughout the city. Thanks to the gallery Choque Cultural, who regularly makes posters for their shows with Grafica Fidalga, they've been able to stay alive but they could still use more help. If you're in the market for an inexpensive poster that will put any slick offset version to shame, email the gallery's director Edu (esaretta [at] gmail [dot] com).

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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries.…


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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.

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