The past decade has seen A.P.C. grow from a cult French label to a brand recognized the world over for clothes that deftly mix contemporary style with classic looks—all the while helmed by founder Jean Touitou since 1988. Curious about what has kept the line going strong throughout its gradual expansion, for this video we sat down with Touitou to find out.

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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries.


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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.

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