Not long ago, Nike invited us to Barcelona, Spain for the unveiling of their latest shoes, which are yet another step forward in the revolutionizing of football boots. The Magista are the brand's first Flyknit football boots, designed in conjunction with athletes to create a extremely lightweight and high-performance shoes. We had the chance to speak with Martin Lotti—Nike's Creative Director of Global Football—about the brand's design process, changes in the sport and how they are reflected in the Magista.

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Cool Hunting Video

Cool Hunting PRO

Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries.…


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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.

Shout Box

  • Kollision

    Integrating technology into the built environment creates endless possibilities for forming bonds between people behind the walls and those passing by. Have a look at this Media Architecture project from Bournemouth, UK: vimeo.com/174479914

    Greetings from Kollision

    by Kollision

  • Tommaso Cassinis

    Trough the streets of Maghreb, founding 70's soul, jazz, rock and folk moroccan music.
    vimeo.com/163181373

    by Tommaso Cassinis

  • SMALL CREATIVE UNIT

    We have filmed this short documentary in Tōhoku (Japan)
    "AFTER WAVE"
    In memory of all those who have lost their lives and their names on March, 11th 2011
    vimeo.com/158476828
    Many Thanks for your attention

    by SMALL CREATIVE UNIT

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