Season 2012 is Coordinate's sixth season of marketing AFL in the Canberra region. This season the NEAFL Eastern Conference will be fiercely competitive with four Sydney and five Canberra teams competing.
To launch the season, Coordinate created "Get behind your team" to encourage fans to support the local competition, as well as the high quality AFL in the ACT and surrounding region.
Coordinate was invited to work with Beerenberg to develop a new creative campaign and retail TVC to promote their products and brand awareness across Australia. The Making Food Amazing TVC was designed to incorporate the values of Beerenberg – passionately Australian made and owned by an Australian family, while showcasing the versatility and great tasting Beerenberg products.
The editorial style of the ad allows people to see the product range in new ways through traditional and modern applications, with a particular focus on highlighting the Making Food Amazing process from applying the product to enjoying the finished meal. The energy of the music and raw filming gives the TVC an authentic value that will resonate with foodies and convenience cooks alike.