1. Two commercials and a tag-on back to back.

    Chunk ID asked us to create two infographics commercials for Dutch telecom price fighter Hollands Nieuwe, based on the company identity. With two voice-over scripts and the brand manual in hand we set out to further establish Hollands Nieuwe as a colorful and affordable no-nonsense provider. We took existing brand icons, added new illustrations and animated the stories in a simple style with fun details.

    Credits:

    Directed by: Crabsalad
    Art Director: Crabsalad
    Creative team Chunk ID: Sander Bergmeijer, Sander Jacobs
    Agency producer: Swantje Hoppe
    Produced by: Crabsalad
    Sound design: Horus Audio

    Agency: Chunk ID
    Client: Hollands Nieuwe
    Date: 2011

    # vimeo.com/68615356 Uploaded 489 Plays 0 Comments
  2. When asked to create a series of paper stop-motion animated bumpers for X- Factor sponsor Fiat, we happily obliged. We also tried to make it look as little as stop-motion animation as possible, making it more like motion graphics… made out of paper.

    Credits:

    Directed by: Crabsalad
    Art Director: Crabsalad
    Creative team Leo Burnett | arc Amsterdam: Wouter Kraaijvanger, Julijus Rebic
    Agency producer: Suzanne van den Bouwhuijsen
    Produced by: Crabsalad
    Sound design: Rimer London

    Agency: Leo Burnett | arc Amsterdam
    Client: Fiat
    Date: 2011

    # vimeo.com/68613979 Uploaded 1,496 Plays 0 Comments
  3. Reaal Car Insurance, Life, Funeral plan. Three of the ten commercials back to back.

    KesselsKramer created a campaign for Reaal Insurances focusing on highlighting Reaal’s unique approach of combining their detailed knowledge of statistical facts as well as people’s individual needs in making their highly consumer-adaptable product range.
    We were approached to produce a series of ten commercials. Each film explained a different insurance plan. The scripts were basically lists of statistical facts, with lots of percentages. The idea was to juxtapose these dry facts with humorous little stories based on everyday situations. For three months we worked closely together with KesselsKramer and a team of image researchers to develop a film format using as much real (found) footage as possible. It consisted of home videos, photographs, TV news and other footage from all over, brought together by a motion graphics treatment consisting of infographics animations, transitions and logo animations.

    Credits:

    Directed by: Crabsalad
    Art-Director: Crabsalad
    Creative team KesselsKramer: Patrick van der Gronde, Krista Rozema
    Agency producer: Thijs Vrij
    Produced by: Crabsalad
    Sound design: Jasper Boeke

    Agency: KesselsKramer
    Client: Reaal Verzekeringen
    Date: 2005

    # vimeo.com/68607601 Uploaded 514 Plays 0 Comments
  4. Every year the Dutch Organ Transplant Foundation contacts all recently turned eighteen year olds in the Netherlands with a simple but vital question; will you register as an organ donor, yes or no? In 2012 people born in 1993, turned eighteen. KesselsKramer asked us to direct a viral film urging them to register as organ donors.
    The original script read like a manifesto for people from 1993 and the accompanying briefing called for an edit based on stock footage from that year. We suggested rewriting the script as a series of choices the generation of 1993 had to make growing up. A series of choices inevitably leading to the one essential choice they had to make now. YES!

    Credits:

    Directed by: Crabsalad
    Art Director: Crabsalad
    Creative team KesselsKramer: Niek Eijsbouts, Gijs van den Berg
    Agency producer: Pieter Leendertse
    Produced by: Crabsalad
    Sound design: Michael Kneebone, toolboxaudio

    Agency: KesselsKramer
    Client: Nederlandse Transplantatie Stichting
    Date: 2012

    # vimeo.com/69070162 Uploaded 299 Plays 0 Comments
  5. TBWA\Neboko created an online platform and campaign for recruitment and employment agency Tempo-Team called blijf bezig (keep busy). The platform invited all participants in the labor market to connect and discuss the future of employment. The key visual of the campaign was a collage of the word Work (Werk). We were approached to design this key visual and also to direct a film inviting people to visit the blijbezig.nl website. We suggested making a tabletop stop-motion animation, connecting the story to the key visual. It worked.

    Credits:

    Directed by: Crabsalad
    Art Director: Crabsalad
    Creative team TBWA: Evert Kok, Roeland Verboom
    Agency producer: Rosemarie Praaning
    Produced by: Jelani Isaacs
    Sound design: FC Walvisch

    Agency: TBWA\Neboko
    Client: Tempo-Team
    Date: 2010

    # vimeo.com/68613404 Uploaded 769 Plays 0 Comments

Crabsalad Creative

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Crabsalad Creative specializes in film directing, concept development and identity.

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