So when the brief landed on the desk to sell a range of curtains... we did the only thing we knew how to do: Make it epic!
This experiential piece won major awards in Cannes, One Show, D&AD and the Grand KamFam (Best of show) in the Hong Kong Award shows in 2010.
HK people are notoriously late to everything. Being on time just isn't part of our DNA. For UA Cinema, it means a large group of people are not getting the full experience of the story and are unable to enjoy movies to its fullest. UA Cinemas' mission is to make the total movie experience as complete as possible so my creative team came up with a free service to help with this ever growing dilemma. This won a particularly sweet achievement in the very competitive mobile category in 2011 Media Spikes regional show.
The magazine's goal is always to enrich your leisure and social life. However it becomes hard when you work in a city that believes 80+ hour work weeks are normal. Enter: T.O.M. (Time Out Machine) He's championing the cause of working less and playing more.
To announce the opening of the largest ever IKEA mega store in Hong Kong we celebrated more than just another retail opening, but a movement for a better home for every HK person. A belief that started from the very foundations of the new store and reached out thru the products and services of the company.