We didn’t start as a brand.

We were surfers & artists, photographers & illustrators, musicians and film makers.

A network of friends.

9 years have passed and things haven’t changed.

We remain 100% independent.

We do what we want, we make what we like.

‘Society’ is a celebration of all things Critical.

Those doing great things, using their hands & the limited resources available to them.

We didn’t start as a brand.

We were surfers & artists, photographers & illustrators,
musicians and film makers.

A network of friends.

9 years have passed and things haven’t changed.
We remain 100% independent.

We do what we want, we make what we like.
‘Society’ is a celebration of all things Critical.

Those doing great things, using their hands
& the limited resources available to them.

Please meet Marky Hill. Store owner and all round good bloke. Marky moved to his lil piece of paradise, Whangamata, NZ a few years back. Setting up Sol Mercado, his retail shopfront, peddling collected and curated local and international goods.

Film by: Cam Neate
Music by: Arthur Ahbez

We didn’t start as a brand.

We were surfers & artists, photographers & illustrators,
musicians and film makers.

A network of friends.

9 years have passed and things haven’t changed.
We remain 100% independent.

We do what we want, we make what we like.
‘Society’ is a celebration of all things Critical.

Those doing great things, using their hands
& the limited resources available to them.

New Zealand-born, Bondi based Derek Henderson is a prolific photographer. His body of work spans across fashion, portraiture and fine art with a focus on the natural beauty and natural beauties of the world. Derek talks us through the beginnings on the path he has forged for himself, his processes and a bunch of other questions we threw his way as part of our SOCIETY series.

Film by: Cam Neate
Music by: Arthur Ahbez

Film by: Cam Neate
Music by: Arthur Ahbez

We didn’t start as a brand.

We were surfers & artists, photographers & illustrators, musicians and film makers.

A network of friends.

9 years have passed and things haven’t changed.

We remain 100% independent.

We do what we want, we make what we like.

‘Society’ is a celebration of all things Critical.

Those doing great things, using their hands & the limited resources available to them.

DING, DING - round two in our SOCIETY series with Ryan Glover (BIG SUN). He steps up to the plate to show us a peek into his day to day in the slice of paradise that is Mount Maunganui.

We didn’t start as a brand.
We were surfers & artists, photographers & illustrators, musicians and film makers.
A network of friends.
9 years have passed and things haven’t changed.
We remain 100% independent.
We do what we want, we make what we like.
‘Society’ is a celebration of all things Critical.
Those doing great things, using their hands & the limited resources available to them.

Next up: The enigmatic - Arthur Ahbez. A musician of all sorts that lives in a cabin among bush..in Auckland!

We saw Ahbez in the coromandel one night, after Marky Hill told us how great he was. His music features in our clips and on the HQ radio daily.
Really grateful for Arthur having us in his home for the day. Inspiring man.

Film by: Cam Neate
Music by: Arthur Ahbez