Are you tired of wasting time on ineffective social marketing reporting? You're not alone.
Month after month in offices all around the world marketers are presented with reports that are too superficial to be actionable and arrive to late to be useful. The power of social marketing is wasted.
In this webinar, you'll learn how to quickly create beautiful, simple and clear analyses of marketing performance with input from all your organization's experts. We will discuss the core challenges of social marketing reporting today and how you can overcome those challenges through collaboration and Big Data.
You will learn:
- How to isolate observations about brand's social performance.
- How to assemble a narrative of observations about a campaign, competitors or a brand program.
- How to share the insights with others and download "boss ready" reports.
This is a quick look at Collaborative Reporting, a new feature within Dachis Group’s Social Business Intelligence software suite that help brands and agencies create beautiful, simple and clear reports of social marketing performance with input from all the right experts.
This is a replay of webinar "The Connected Company," hosted by Dave Gray (@davegray) and Michael Jones (@mjfreshyfresh) and held on October 2, 2012. To learn more, visit social.dachisgroup.com/tour-dg/
Here's a short video on Dachis Group's software for measuring the brand impact of social media campaigns.
Campaign Performance Monitor is a subscription software service that helps you:
1. Uncover clean signals (tweets, posts, replys, comments)
2. Correlate them to social campaigns and align to business outcomes.
2. Adjust campaigns in-flight, to quickly reallocate marketing investment or respond to a crisis.
3. Deliver "boss-ready" reports, with one-click access to a dozen ppt reports.
Unlike alternative tools that track campaign activity metrics, Campaign Performance Monitor correlates your brand's social programs to brand performance outcomes, including awareness, brand love, mindshare and advocacy.
Speakers: Liz Schroeter Courtney (@partyliz), Ray Renteria (@rayrenteria)
For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or why, what value it contributed to the business, or how to create a better campaign next time.
Leading brands are realizing that to authentically engage at scale in social, you need to develop core competencies in advocacy programs and in social measurement, including understanding the business impact of social campaigns.
In this webinar (recorded Aug 15, 2012), you'll learn:
How to structure your measurement approach.
How to identify and gather the right metrics.
How to communicate results with your team.