Denise Lee Yohn


    Brand expert Denise Lee Yohn and Harvard Business Review editor Curt Nickisch discuss "What Is Customer Experience?" #HBRLive including 3 characteristics that distinguish extraordinary experiences and how to design and manage customer experience.

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    This retail customer experience video audit and analysis takes you inside H-E-B, named The Best Grocery Store in America by Epicurious Magazine and #2 retailer in the Temkin Group's 2016 Experience Ratings (beating out Amazon and Chick-fil-A). A Brand Experience Brief by Denise Lee Yohn.

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    Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.

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    Bloomberg News interviews brand expert Denise Lee Yohn on Olympics sponsorships. How can sponsors avoid wasting their money? Who is doing it right? Denise discusses Nike vs. Adidas, P&G's Thank You Mom campaign, VISA ads, and more.

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    Brand expert Denise Lee Yohn appears on CNBC Power Lunch to discuss why legacy handbag brands such as Michael Kors and Coach are struggling while newer brands are thriving.
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Denise Lee Yohn

Denise Lee Yohn

videos to inform, inspire, and instruct brand-builders -- created by brand expert, speaker, and author Denise Lee Yohn.

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  • Denise Lee Yohn

    hi everyone -- i just created this new channel to share my videos -- please let me know what you think! -- denise lee yohn

    by Denise Lee Yohn

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