Denise Lee Yohn

  1. deniseleeyohn.com

    From Starbucks to IBM to Google, great brands are admired for their bold moves and innovative approaches. But what really separates merely good brands from those that triumph over time and achieve sustained business success?

    In this talk, Denise Lee Yohn unlocks the principles behind the world’s greatest brands. Drawing from case studies, analysis, and interviews with brand leaders, Denise explains best practices including “great brands avoid selling products” and “ great brands never have to ‘give back’” – and show how big companies and start-ups alike develop standout brands that foster customer loyalty and increase profit margins.

    Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass).

    Book Denise to speak to your organization: deniseleeyohn.com/contact

    # vimeo.com/120314314 Uploaded 66 Plays 0 Comments
  2. Brand expert Denise Lee Yohn speaks at the Transformational CMO Assembly about What Great Brands Do. Great brands start brand-building inside, by cultivating a strong brand-led culture. A clear and focused brand purpose and core values form the foundation for a workplace culture that produces exceptional results.

    Book Denise to inspire and teach your group to take your brand from good to great: deniseleeyohn.com/speaking

    # vimeo.com/135362574 Uploaded 124 Plays 0 Comments
  3. deniseleeyohn.com

    Author of "What Great Brands Do," Denise Lee Yohn discusses on CNBC what's behind the revolving door in the retail c-suite.

    More information: deniseleeyohn.com

    # vimeo.com/104204776 Uploaded 123 Plays 0 Comments
  4. deniseleeyohn.com

    Your brand can't just be better than your competitors' -- it must be different. Brand-building expert explains three ways to make your brand stand out and gain an competitive advantage.

    # vimeo.com/208922797 Uploaded 1 Play 0 Comments
  5. deniseleeyohn.com

    Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is the author of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014.)

    Learn more about Denise's inspiring and instructive keynotes:
    deniseleeyohn.com/sites/default/files/pdfs/dlyohn_speaker_press_kit_wgbd_new_hi-res.pdf

    # vimeo.com/77008834 Uploaded 20 Plays 0 Comments

Denise Lee Yohn

Denise Lee Yohn

videos to inform, inspire, and instruct brand-builders -- created by brand expert, speaker, and author Denise Lee Yohn.

learn more at http://www.deniseleeyohn.com

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    by Denise Lee Yohn

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