DesignLounge

Gamification is an emerging marketing approach that capitalizes on how today’s generation needs a sense of excitement, control, and, more importantly, fun. By turning everyday tasks into a game, marketers are leveraging the power of points, badges, levels, challenges and rewards to engage users, generate awareness and build brand loyalty.

Shikatani Lacroix president Jean-Pierre Lacroix interviews Gamification expert Gabe Zichermann, author of Game-Based Marketing and Gamification by Design, on how to use the power of games to create breakthrough engagement with your customers and employees.

In this webinar you will learn:

• The definition of gamification
• Principals of this new approach
• Examples of applications
• Guidelines and best practices for marketers

For more webinars and white papers, visit us at sldesignlounge.com
To view our portfolio of work, go to sld.com

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DesignLounge

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DesignLounge is a thought leadership site on all things brand and design related sponsored by Shikatani Lacroix. On this feed, you’ll find DesignLounge videos to inspire, educate and stimulate dialogue from some of the leading experts in their respective…


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DesignLounge is a thought leadership site on all things brand and design related sponsored by Shikatani Lacroix. On this feed, you’ll find DesignLounge videos to inspire, educate and stimulate dialogue from some of the leading experts in their respective fields. For news and up-coming live video podcasts, please visit sldesignlounge.com.

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