""FREE YOURSELF FROM THE NOISE OUTSIDE" From the ashes of SUBFREAKIE (1996-2003), partners Mike Dytri and Willard Ford bring you LUDWIG, where innovation rules and creativity is encouraged.Taking style cues from the classics, with graphics that are used powerfully, yet sparingly...images found in the LUDWIG collection are for the sophisticated, renaissance-type man; a man who insists on an original and beautifully composed aesthetic. LUDWIG draws inspiration from and pays homage to the work and philosophy of one of the greatest minds of all time: Ludwig van Beethoven. Despite being deaf in his later years, Beethoven crafted beautiful music through hard work and a life-long commitment to quality and art. Likewise, LUDWIG endeavors to maximize output with minimal resources to deliver high-quality and uniquely styled street wear that is true to its own spirit. LUDWIG does not listen to what the trend is playing or playing out. Function, comfort, and originality define LUDWIG. Welcome to "Streetwear 2.0." The future will no longer be found through the Xerox key: IT'S TIME TO INNOVATE...think, Miles Davis' Bitches Brew vs. Beethoven's Ninth Symphony, watch A Clockwork Orange,..all while listening to The Clash."