Diagonale Film Festival

Diagonale Industry Meeting / Graz, 19 March, 2014

Audience in the Mind is the latest study in the Digital Revolution series of reports. Over the years, Michael Gubbins has debated the dangers of applying a scarcity economic model to the traditional film industry in a new demand-driven era. His message is clear: new models are dependent on the adaptation and engagement with new patterns of audience behavior. This latest report focuses strongly on the relationship between audience and content. He argues that, today, any project looking to make money or to have a real cultural impact must consider three areas of consumer expectation: experience, access and ownership. Cine-Regio, a network of 43 European film funds, including the Vienna Film Fund, commissioned the study.

Michael Gubbins (Chair of the Film Agency for Wales, Co-founder of SampoMedia, former editor of Screen International, UK)

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Diagonale Film Festival

Diagonale Film Festival PRO

Taking place every spring in Graz, Diagonale Film Festival is conceived as a forum for Austrian cinematic production as well as a place for a nuanced, multifaceted and critical exploration. The personal encounters with filmmakers and their work, as well


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Taking place every spring in Graz, Diagonale Film Festival is conceived as a forum for Austrian cinematic production as well as a place for a nuanced, multifaceted and critical exploration. The personal encounters with filmmakers and their work, as well as the productive encounters of various filmic forms are central to the festival. Diagonale's program presents a broad range of Austrian filmmaking, traces current artistic trends and offers a glimpse into its cinematic heritage.

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