After hacking the YouTube functionality last year, Maurice Lévy is back again with a new
year corporate speech that features 2 Chinese dragons, a confetti storm, cheerleaders and
This year, in light of the expected Publicis Groupe and Omnicom Group merger of equals, we
decided to celebrate along the theme of: THE MORE THE MERRIER!
The idea for this year’s experience is simple: The more people that join in during the video,
the merrier it will become.
So, we got our geeks to develop a fancy facial detection algorithm that allows a webcam
to count how many people are actually watching the video together.
If you watch the video by yourself you won't notice anything out of the ordinary, but if you add
one friend you'll see Maurice Lévy delivering his corporate speech in a confetti storm. Bring a
few more colleagues and you may see gospel singers, cheerleaders, Chinese dragons and a
few other surprises as Maurice Lévy tries to keep his cool. We really thought of everything,
so try and see what happens even when there’s no one behind the screen.
Gather some friends and watch what happens here:
Download the SoundCloud track, “The More The Merrier” here:
In France, the waiting time at café terrasses in summer is very long… We turned this problem into an opportunity to promote 51 Rosé by creating a fun, time-killing augmented reality mobile game.
This new drink is best served with a lot of ice. So ice cubes became the currency. Players had 51seconds to launch as many ice cubes as possible from their smartphone into the glass printed on the good old POV ad on their table. Through geolocalisation, each player could contribute to the total score for their bistrot.
This bistrot championship turned a national problem into a national sport!
To promote the Hermès 2013 Spring/Summer collection online we literally brought the range to life in a series of stop frame animations published on Hermes.com. We wanted to bring the Hermès standard in craftsmanship to online media. We spent over 1378 hours animating four 20 second films and banner assets. We played each of the “sports” in online banners to drive traffic.
The Hermès products themselves were the heroes of the stories. Each product came to life and played sport ‘the Hermès way’. The animations are light hearted and capture the quirky and sometimes surreal character of the brand.
Lingerie advertising? Just get a hot model wearing incredibly sexy underwear and not much else, right? So when Wonderbra asked us to create a European campaign to grab women’s attention in their current range of Wonderbra’s, we made one big change. Our hot model was fully clothed. Wonderbra Decoder, the first fully-dressed lingerie ad, is an integrated advertising campaign with a mobile app at the core. Harnessing innovative technology to decode and transform traditional media, it syncs up screens and channels so they work together in real time and real space.
You can decode the YouTUBE video here http://youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (check that it's in HD otherwise the decoder does not work)