The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
On July 9th, Momentum held a sunset shoot on the Horstman glacier of Whistler Blackcomb. Using a sample from the coaching crew: Tom Wallisch, Gus Kenworthy, James 'Woodsy' Woods, Seb Eaves, Jamieson Irvine, Chris Turpin, Alex Bellemare, Noah Morrison, Rory Bushfield, Josh Bibby, plus many more, we skied into the night...
Students of Momentum Exposure and their coaches; Johnny DeCesare (Poor Boyz Productions), Darren Rayner (Voleurz), Charlie Grinnell (w/ 2 RED Cameras) and photographer Blake Jorgenson were there to capture the magic!