1. # vimeo.com/117305683 Uploaded
  2. # vimeo.com/54379482 Uploaded 12.4K Plays 11 Comments
  3. Every project starts with a brief.

    But very few projects end up with exceptional results. Why?

    As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.

    Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.

    The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.

    So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.

    # vimeo.com/107567840 Uploaded 244K Plays 109 Comments
  4. For Liberals, Ladies & Limeys.

    Directed, written and animated by myself, kindly voiced by the great guys over at Adventures in Design podcast (aidpodcast.com). All sound work by Morgan Samuel.

    This iteration of the file has been create for Super Bowl XLIX between the New England Patriots and the Seattle Seahawks.
    Here is the original version: vimeo.com/84751465

    # vimeo.com/117268065 Uploaded 36.8K Plays 23 Comments
  5. Aesthetic Integration (AI) is the world leader in applying formal verification to financial markets, however, to fully grasp how revolutionary that is, there’s a lot to know about the current state of financial markets and the regulatory difficulties inherent in something so complex.

    We were approached by AI to create an introductory film that would bring audiences up to speed on (1) the current state of the algorithms underlying the global financial infrastructure, (2) how they're important but problematic, (3) what Formal Verification is and therefore (4) how Imandra is so valuable as a tool to create safety, fairness, and stability in such a tumultuous system.

    Communicating these ideas to audiences who have no financial/maths background, as well as those who have a great depth of knowledge in the field was a huge challenge. With enough coffee and tacos to feed a small army, we set out on a 2-person and 3-month journey of research, direction, design, and animation.

    More info and process: motionographer.com/2015/06/01/how-a-husband-and-wife-team-took-a-startup-from-brand-to-product-launch/

    Co-direction and Animation: David Hobizal - hobizal.com
    Co-direction and Design: Sissy Emmons Hobizal - sissyemmons.com
    Music: Eddy Hobizal - eddyhobizal.com
    VO: David Pulkingham

    aestheticintegration.com

    # vimeo.com/123746101 Uploaded 60.1K Plays 74 Comments

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