This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.
Agency: Design Army
Chief Creative Officer & Creative Director: Pum Lefebure
Creative Director: Jake Lefebure
Art Director: Mariela Hsu
Art Director: Sucha Becky
Editorial Director: Holly E. Thomas
Designer: Gabriela Hernandez
Copywriter: Mark Welsh
Production Coordinator: Margaret Wedgwood
Director & Cinematographer: Dean Alexander
Editor: David Grossbach
Color Grading: CVLT NYC
Assistant Camera: Jonny Myer
Digital Tech: Andrew Becker
Gaffer: Mark Hutchinson
Key Grip : Eddie Homan
Grip/Electric: Jason Hubert
Grip PA: Jenna Richardson
Actor - Dad: Larry Campbell
Actor - Teen Daughter: Hallie Hutchinson
Actor - Teen Son: David James
Actor - Young Son: Gage Gunderson
Actor - Young Daughter: Cathryn Short
Voice Over Talent: Donnie
Special Guest: Troy the Beagle
Food Styling: Sidra Forman
Pastry: Leslie Poyourow, Fancy Cakes by Leslie
Props: Amanda McClements, Salt & Sundry
A Special Thanks To:
T.H.E. Artist Agency
Justin A. Batoff
The Voorthuis Family
Infinity’ is an immersive environment project by Refik Anadol. Project is an integral part of artist’s ongoing ‘Temporary Immersive Environment Experiments’ which is a research on audio/visual installations by using the state called immersion which is the state of consciousness where an immersant’s awareness of physical self is transformed by being surrounded in an engrossing environment; often artificial, creating a perception of presence in a non-physical world.
In this project ‘infinity’ chosen as a concept,a radical effort to deconstruct the framework of this illusory space and transgress the normal boundaries of the viewing experience to set out to transform the conventional flat cinema projection screen into a three dimensional kinetic and architectonic space of visualisation by using contemporary algorithms.
Light is the major element in the experiment, used to blur and interconnect the boundaries between the two realms actual/fictional and physical/virtual. It signifies the threshold between the simulacrum space created by the projection technology, and the physical space where the viewer stands. The experiments will discuss the inherent spatial qualities of immersive virtual environments and their effect on the embodied person. Through the presented framework, the experiments intends to question the relativity of perception and how it informs the apprehension of our surroundings. Rather than approaching the medium as a means of escape into some disembodied techno-utopian fantasy, projects sees itself as a means of return, i.e. facilitating a temporary release from our habitual perceptions and culturally biased assumptions about being in the world, to enable us, however momentarily, to perceive ourselves and the world around us freshly.
Room size: 4M x 4M x 4M
Medium: Four channel Audio/Visual Installation running on custom software. (Original experience: 14 Minutes, 7 algorithms.)
Exhibitied at Artnivo’s ’40 Meters 4 Walls 8 Cubes’ in collaboration with Istanbul Biennial at Zorlu Performing Art Center. November, 2015.
Thanks to: Sebnem Alp Akin, Alkan Eraltan, Kian Khiaban, Efsun Erkilic, Raman K. Mustafa, Zorlu Perfming Arts Center and Artnivo Teams.
FITC heads to Chicago on November 2-3 with FORM, a new event that will explore creation with Stefan Sagmeister, GMUNK, Nicholas Felton, Rama Allen (The Mill), Jason White (Leviathan) and many more.
Full details at FORM-festival.com
Titles created by the talented team at Optimus Design in Chicago, directed by Donnie Bauer. design.optimus.com
Director: Donnie Bauer
CGI: Donnie Bauer, Trevor Kerr, Luis Mayorga, Brad Cannady, Amador Valenzuela, Andre Kostin
Lighting/Shading Lead: Trevor Kerr
Title Design: Mark Butchko, Tyler Nelson
Compositing: Donnie Bauer, Jim Moss, Mike Ciacciarelli, Brad Cannady, Trevor Kerr
Technical Director: Ken Winke
Edit: Donnie Bauer
Music & Sound Design: Dustin Camilleri
Producer: Jon Desir
We were commissioned to create a brand identity for the DeLuz production company. DeLuz was founded by executive producer Esteban Lima and focuses on feature films in Puerto Rico. We worked closely with the client to create an identity that directly reflected how the company envisions the cinematic experience. The name DeLuz is a compound name meaning ‘of light’ which is the essence of all cinematography. Light was the main inspiration for the identity, but above all we wanted to achieve a minimal design and color palette.