1. This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading.

    Agency: Design Army
    Chief Creative Officer & Creative Director: Pum Lefebure
    Creative Director: Jake Lefebure
    Art Director: Mariela Hsu
    Art Director: Sucha Becky
    Editorial Director: Holly E. Thomas
    Designer: Gabriela Hernandez
    Copywriter: Mark Welsh
    Production Coordinator: Margaret Wedgwood

    Director & Cinematographer: Dean Alexander
    Editor: David Grossbach
    Color Grading: CVLT NYC
    Assistant Camera: Jonny Myer
    Digital Tech: Andrew Becker
    Gaffer: Mark Hutchinson
    Key Grip : Eddie Homan
    Grip/Electric: Jason Hubert
    Grip PA: Jenna Richardson

    Hair & Makeup: Dale Johnson
    Hair & Makeup Assistant/Manicurist: Holly Burnham
    Wardrobe Styling: Michelle Onofrio
    Wardrobe Stylist Assistant: Sophia Rubsamen

    Actor - Dad: Larry Campbell
    Actor - Teen Daughter: Hallie Hutchinson
    Actor - Teen Son: David James
    Actor - Young Son: Gage Gunderson
    Actor - Young Daughter: Cathryn Short
    Voice Over Talent: Donnie
    Special Guest: Troy the Beagle

    Food Styling: Sidra Forman
    Pastry: Leslie Poyourow, Fancy Cakes by Leslie
    Props: Amanda McClements, Salt & Sundry

    A Special Thanks To:
    Modelogic Mid-Atlantic
    Stacie Vanchieri
    T.H.E. Artist Agency
    Lynda Erkiletian
    Elizabeth Centenari
    Sondra Ortagus
    Justin A. Batoff
    Jeremy Batoff
    Henry Wright
    Sophie Lefebure
    The Voorthuis Family

    # vimeo.com/140959053 Uploaded 12.9K Plays 0 Comments
  2. "Intervals" is the first live techno festival in Nizhny Novgorod. Event concept is the distance between the DJ and VJ.
    More http://goo.gl/XgbsQg

    Organizer: Setofon & Sklad Club
    Concept: Maxim Kuplyanin, Ksyusha Chekhovskaya
    Art direction and animation: Kostya Shun
    Motion designer: Andrey Kashurin
    Music: Monolake - Afterglow

    # vimeo.com/138382947 Uploaded 19.2K Plays 26 Comments
  3. Infinity’ is an immersive environment project by Refik Anadol. Project is an integral part of artist’s ongoing ‘Temporary Immersive Environment Experiments’ which is a research on audio/visual installations by using the state called immersion which is the state of consciousness where an immersant’s awareness of physical self is transformed by being surrounded in an engrossing environment; often artificial, creating a perception of presence in a non-physical world.

    In this project ‘infinity’ chosen as a concept,a radical effort to deconstruct the framework of this illusory space and transgress the normal boundaries of the viewing experience to set out to transform the conventional flat cinema projection screen into a three dimensional kinetic and architectonic space of visualisation by using contemporary algorithms.

    Light is the major element in the experiment, used to blur and interconnect the boundaries between the two realms actual/fictional and physical/virtual. It signifies the threshold between the simulacrum space created by the projection technology, and the physical space where the viewer stands. The experiments will discuss the inherent spatial qualities of immersive virtual environments and their effect on the embodied person. Through the presented framework, the experiments intends to question the relativity of perception and how it informs the apprehension of our surroundings. Rather than approaching the medium as a means of escape into some disembodied techno-utopian fantasy, projects sees itself as a means of return, i.e. facilitating a temporary release from our habitual perceptions and culturally biased assumptions about being in the world, to enable us, however momentarily, to perceive ourselves and the world around us freshly.

    Room size: 4M x 4M x 4M
    Medium: Four channel Audio/Visual Installation running on custom software. (Original experience: 14 Minutes, 7 algorithms.)

    Exhibitied at Artnivo’s ’40 Meters 4 Walls 8 Cubes’ in collaboration with Istanbul Biennial at Zorlu Performing Art Center. November, 2015.

    Thanks to: Sebnem Alp Akin, Alkan Eraltan, Kian Khiaban, Efsun Erkilic, Raman K. Mustafa, Zorlu Perfming Arts Center and Artnivo Teams.

    For more information;

    # vimeo.com/141749628 Uploaded 166K Plays 13 Comments
  4. FITC heads to Chicago on November 2-3 with FORM, a new event that will explore creation with Stefan Sagmeister, GMUNK, Nicholas Felton, Rama Allen (The Mill), Jason White (Leviathan) and many more.
    Full details at FORM-festival.com

    Titles created by the talented team at Optimus Design in Chicago, directed by Donnie Bauer.

    Director: Donnie Bauer
    CGI: Donnie Bauer, Trevor Kerr, Luis Mayorga, Brad Cannady, Amador Valenzuela, Andre Kostin
    Lighting/Shading Lead: Trevor Kerr
    Title Design: Mark Butchko, Tyler Nelson
    Compositing: Donnie Bauer, Jim Moss, Mike Ciacciarelli, Brad Cannady, Trevor Kerr
    Technical Director: Ken Winke
    Edit: Donnie Bauer
    Music & Sound Design: Dustin Camilleri
    Producer: Jon Desir

    # vimeo.com/143914234 Uploaded 21K Plays 14 Comments
  5. We were commissioned to create a brand identity for the DeLuz production company. DeLuz was founded by executive producer Esteban Lima and focuses on feature films in Puerto Rico. We worked closely with the client to create an identity that directly reflected how the company envisions the cinematic experience. The name DeLuz is a compound name meaning ‘of light’ which is the essence of all cinematography. Light was the main inspiration for the identity, but above all we wanted to achieve a minimal design and color palette.

    # vimeo.com/145678500 Uploaded 134 Plays 0 Comments



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