Tips for cash-strapped startups: How to conduct effective market research so your product will succeed.

Seven out of ten new products fail! Learn how to conduct market research that will arm your startup with the market intelligence you need. Discover strategies and key resources for market analysis.

Presenter: Usha Srinivasan, Program Director, Business Acceleration Program at MaRS

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Entrepreneurship 101

MaRS Discovery District PRO

Entrepreneurship 101 is a weekly lecture series for aspiring and early-stage technology and social entrepreneurs. Learn essential information on how to start and grow a company such as funding your business, marketing, recruiting, and managing intellectual…


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Entrepreneurship 101 is a weekly lecture series for aspiring and early-stage technology and social entrepreneurs. Learn essential information on how to start and grow a company such as funding your business, marketing, recruiting, and managing intellectual property.

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