Esther Perez CV
Marketing and communication executive offering a diverse track record of over 20 years’ experience building brand recognition and developing 360 campaigns, achieving high notoriety and ROI, brand awareness, differentiation and tactical goals for a wide…
Marketing and communication executive offering a diverse track record of over 20 years’ experience building brand recognition and developing 360 campaigns, achieving high notoriety and ROI, brand awareness, differentiation and tactical goals for a wide range of products and services, achieving several awards in advertising festivals. Exceptional achievements designing and executing strategic marketing and communication plans for such industry leaders as Airtel, Vodafone Spain, KAZAM among others, as well as for non-profits organizations such as TEDx. Industry analysis and customer insights to anticipate and counter competitive actions, build customer loyalty, and position brands for market share leadership. Entrepreneur spirit, owner and CMO of LandMeFar, winner Startup of Madrid Business Forum in 2015.
---Integrated/360 Campaigns Expert---
Achieving high notoriety and great ROI results: ATL, BTL, Experiential, Engagement, Events, Sponsorship, PR, Online, Social Media and Branded content...
Ex: - VF Office: vimeo.com/26671600 - Inside 3D case: vimeo.com/27150995 - Tocatealgo: vimeo.com/25620906 - Parkour: vimeo.com/26452683
• Experientials: Strategic and tactical actions: Ambient, MK Street, POS ...Responsible for strategic definition, execution, budgeting and reporting of campaign. Ex: - Parkour: vimeo.com/26452683 - Interactive Mapping: vimeo.com/26449337
• ATL: Creativities and media planning for TV, Radio, Press, Outdoor, Videos, Product Placement... Ex: - El Hormiguero: vimeo.com/25827061 -Spot Españasmus: vimeo.com/56449028 -Parchís (viral Spot): youtu.be/8cNioi6bRfc
• BTL: PLV, Merchandising, Direct Marketing (MMS, SMS, E-mailings, Mailings).
• Events Management: carrying out, implementation and supervision: Trade fairs, Sponsorship events, Press Conference, PR Events, Company Conventions...: Ex: -Ideas For Business: vimeo.com/65523018
• Responsible Experientials/Events for the YOUNG target and the YU On line Platform: yuafterclass.es: Ex-Españasmus: vimeo.com/56449028 -Fiesta Esp: youtube.com/watch?v=45QMVQ4aL6Q -Melendi: https:// youtube.com/watch?v=pft6ZPbA3WI -Parchís: youtu.be/8cNioi6bRfc
• Cross management to execute campaigns with a wide range of internal and external suppliers such sales, customer care, product development, go to market, agencies and media.
---Specialist ON LINE---
Websites and blogs creation, online media campaigns , Social Media Strategist and Branded Content generation.
• Leading company blog and all Social media channels of cookingideas.es
• Responsible for the Platform for Entrepreneurs and RRSS channels: emprendoconvodafone.com
• Young Management Platform (Vodafone yu): yuafterclass.es
• Bloggers actions and Social media prescriptors relationship: Ex: -Impossible Post: vimeo.com/25624586 -IET Interviews: vimeo.com/26434359 -Emprendo couches: emprendoconvodafone.com/coaches-y-articulos/ -EBE12 entrevistas: vimeo.com/54288512
• YouTube Smartphones Videos production: youtube.com/playlist?list=PL19BDB7C56E05BA0C
• YouTube Emprendo con Vodafone Manager: youtube.com/user/ideasVodafone?feature=watch
• Vodafone Spain Vimeo Channel Manager. vimeo.com/vodafonees
---Honors and Awards---
2006: Grand Special Prix "AEMP", 5 Awards and 1 Bronze award "El Sol" (Advertising Festival of San Sebastián).
2007: Grand Special Prix PMSA and 10 awards in 3 different campaigns.
2008: "Sol" Gold award in the category of outdoor advertising (Advertising Festival of San Sebastián).
2009: Best campaign Outdoor category "Anuncios magazine", Silver and Bronze "Laus Awards" in 2 different campaigns, Gold and Silver "CdC Awards" 09.
2010: Best 3D advertisement award in the first edition of the Los Angeles Film Festival 3D (3DFF), Short list Cannes, Best ad Campaign of the year in "El Pais" and one of the 10 best campaigns of the year in "Puro Marketing Magazine".
2011: Interactive Mapping was proclaimed as one of the best examples of viral video on youtube Spain by "Show & Tell Europe" And Official Youtube Blog (youtube.com/showandtelleurope) and top 10 of the best national campaigns 2011 by Estrategias Magazine
• Member of TEDx Plaza Cibeles Team. tedxcibeles.com/
• Blogger/editor in obviusgeek.com and Strategist Manager in facebook.com/obviusgeek
• Blogger/editor in sonamosmag.com and Community Manager en facebook.com/sonamosmag
• Moderator in Factor Wow: FACTOR WOW!!!