BuySafeMedia is a coalition of media industry organizations dedicated to maximizing advertising investments. It focuses on helping advertisers make more thorough media evaluations and more informed buying decisions. BuySafeMedia accomplishes this by providing resources such as online and in-person training, downloadable videos, collateral materials, an instructional web site and a blog for vetting issues and sharing ideas.
This webinar will serve as a primer for advertising practitioners who need to know what to look for and where to find it when it comes to selecting media. It will explain the BuySafeMedia program and the tools it provides to inform and educate advertising newcomers and veterans alike.