The Clothes

Blik is a knitwear collection for women and men designed by Laufey Jónsdóttir for Varma Design. Laufey graduated from the fashion department at Iceland Academy of the Arts in the spring of 2007 and Blik is her first collection to go into production. Varma is the largest producer of knitted goods in Iceland that utilizes one of the most organic materials available, Icelandic wool. The collaboration combines a fresh perspective with decades of experience.

The Film

In this microfilm the aim was to capture the production process from the point of view of the machines themselves and giving them a sense of autonomous life. The music is created from the sounds captured from the machines and woven together into a mechanical language.


Directed by Hrafn Jónsson
Music by Kristinn Evertsson
Concept by Hrafn Jónsson and Laufey Jónsdóttir

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