TVC for Battery Hub. The spot features a CG gremlin who has a taste for anything electrical, particularly car electrics! We shot the film using a stand in dummy toy, this gave us key lighting & shadow reference. The gremlin character was conceptualised from the ground up, including all textures & rigs, and built in Maya. Compositing was done using After Effects and Nuke. For motion tracking we used Mocha Pro. I conceptualised and directed the spot, created the initial gremlin 3D model and artwork, and supervised the entire production. Original music score composed in harmony with the visual process.
Retail TVC for Midas, an automotive parts & accessories chain store. They wanted to create a modular type template in which they could run monthly specials by changing the products on offer. We created a 'TRON' like effect at the start of the spot in 3D Max & After Effects.