Firefly London

  1. TVC for Battery Hub. The spot features a CG gremlin who has a taste for anything electrical, particularly car electrics! We shot the film using a stand in dummy toy, this gave us key lighting & shadow reference. The gremlin character was conceptualised from the ground up, including all textures & rigs, and built in Maya. Compositing was done using After Effects and Nuke. For motion tracking we used Mocha Pro. I conceptualised and directed the spot, created the initial gremlin 3D model and artwork, and supervised the entire production. Original music score composed in harmony with the visual process.

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  5. Retail TVC for Midas, an automotive parts & accessories chain store. They wanted to create a modular type template in which they could run monthly specials by changing the products on offer. We created a 'TRON' like effect at the start of the spot in 3D Max & After Effects.

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Firefly London

Ant Steel

A collection of TV commercials created by Ant Steel & Firefly London.

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