Food Lovers

Meat/Culture is an animation designed to raise awareness and discussion about cultured meat and its potential benefits in future food development.

We love meat, but the way we produce it is currently unsustainable and unethical. However, cultured meat allows us to grow meat directly from animal cells without facilitating death, using fewer resources.

As this technology is still developing, the animation is not a technical explanation of cultured meat, but rather an introduction to it and a look at why we might consider it in the face of how we currently produce meat.

(Please note the animation contains images that some might find unsavoury)

Created with the help of New Harvest, a non-profit research organization advancing alternatives to conventionally produced meat. Find out more at their website


Project Supervisor - Gabe Clark
Scientific Advisor - Isha Datar (director of New Harvest)
Music - Alex Arcoleo (licensed through

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