Integrated asset aligning Lifestyle programming with Allianz WorldCare Insurance. Utalising travel/food programming, Rick Stein's Eastern Odyssey was selected to showcase the joys of eating your way around the world. If you LIKE (to do) THAT, then you'll LOVE the assurance of being covered by WorldCare Travel Insurance.
A highly integrated broadcast asset comparing direct association with client product and channel programming... If you Like That.... then you Love This. This direct and perfect alignment was achieved with Jamie's 30 Minute Meals and his obvious love of the health benefits and cooking with Pork. This creating an instant alignment with the campaign objectives of Australian Pork