FREITAG F-ABRIC presents the first entirely compostable five-pocket jeans grown and made in Europe. 0% cotton - 100% biodegradable.
More info at freitag.ch/fabric/biodegradabledenim
Concept/Direction: FREITAG lab. ag
Camera/Edit: Yves Scagliola
Production: Feit Film
Music: L’Aupaire, Song: I Would Do It All Again
Sounddesign: German Wahnsinn
We want our F60 JOAN to become as famous as a certain movie character from the world of 1960ies advertising in New York. That's why we've made her a movie. In Zurich, Davos, Cologne, Hamburg, Berlin, Vienna, Rome, Tokyo, New York, Paris and Amsterdam, F-riends of FREITAG strapped F60 JOAN to their handlebars and drove her across town, into the good 'hoods, street ravines and across concrete landscapes. The result is a clip with global urban flair and a glamorous F60 JOAN as main character. Sorry, but this piece of art will never be «as seen on TV».
A big F-anks to all the urban daredevils cycling around the globe, to The Bad Plus for sharing with us their pulse that never stops, and to the guys at &Söhne for spending countless hours reviewing and cutting.
Movie: &Söhne, undsoehne.ch
Song: Never Stop, performed by The Bad Plus, thebadplus.com, composed by Reid Anderson
Models: Alexandra, Alexandra, Alice, Andrea, Anja, Caroline, Charlotte, Charmila, Chloé, Christin & Mareike, Clarissa, Constance, Daniela, Daniela, Dorina, Emeri, Eva, Eva, Fabio, Fem, Florencia, Genevieve, Giovanna, Gudrun, Haneno, Hanna, Hannah, Hans-Peter, Harumi, Heather, Heike, Hiroko, Hiroshi, Irene, Jeannine, Jennifer, Julia, Karolina, Anna, Katharina, Katharina, Katja, Kellene, Klaudia, Laura, Laure Anne, Lisa, Livia, Maartje, Maj, Maki, Maria, Maria Azzurra, Marie-Christin, Marie-Gabrielle, Marietta, Maringe, Markus, Marte, Martin, Maya, Melanie, Mikiko, Miyuking, Mohammed, Nadia, Nadine, Naho, Nathalie, Nori, Peppe, Phane, Raul, Rebecca, Renate, Samira, Sara, Sarah, Sharon, Sheryl, Sibyl, Stefanie, Steffi, Susan, Susann, Tania, Thenuka, Timo, Ursina, Vincenzo, Wälde, Welmoed, Yané, Yuki, Yukiko, Yuriko.
The F49 FRINGE Back-to-School Backpack has been deemed street-legal by the FREITAG R&D department. Because there’s no tougher hood than schoolyards, it was tested to the fringe of sadism. Whoever manages to tear up this backpack clearly should be dispensed from school.
Just to show you what FREITAG does to their dirty bags before you lay your clean hands on them, they’ve made a making of the thrashing of the FRINGE. Definitely something to share on your mobile with your schoolyard dog friends.
Movie: zweihund, zweihund.com
Music: TGK, Song: TeGeKa Version 74
Study, work or travel, at the end of the day you've cycled all the way from wake-up call to bedtime. Now, there is nothing we can change about the rally, but we can give you a pack to keep you on track.
The new, further improved F303 HAZZARD with intelligent storage for your digital darlings up to 17"