The modern business world is complex and dangerous. More and more information must be processed, saved and moved around at an increasingly rapid pace, pushing any system to the limits of its capacities. freitag.ch/pa/F301 freitag.ch/pa/F302
We want our F60 JOAN to become as famous as a certain movie character from the world of 1960ies advertising in New York. That's why we've made her a movie. In Zurich, Davos, Cologne, Hamburg, Berlin, Vienna, Rome, Tokyo, New York, Paris and Amsterdam, F-riends of FREITAG strapped F60 JOAN to their handlebars and drove her across town, into the good 'hoods, street ravines and across concrete landscapes. The result is a clip with global urban flair and a glamorous F60 JOAN as main character. Sorry, but this piece of art will never be «as seen on TV».
A big F-anks to all the urban daredevils cycling around the globe, to The Bad Plus for sharing with us their pulse that never stops, and to the guys at &Söhne for spending countless hours reviewing and cutting.
The F49 FRINGE Back-to-School Backpack has been deemed street-legal by the FREITAG R&D department. Because there’s no tougher hood than schoolyards, it was tested to the fringe of sadism. Whoever manages to tear up this backpack clearly should be dispensed from school.
Just to show you what FREITAG does to their dirty bags before you lay your clean hands on them, they’ve made a making of the thrashing of the FRINGE. Definitely something to share on your mobile with your schoolyard dog friends. freitag.ch/p/F49
Movie: zweihund, zweihund.com
Music: TGK, Song: TeGeKa Version 74