The Poetry of Reality – Trying to understand the nature of reality, to create an unfamiliar familiarity. Colloquial conversations converging around inspirations, motivations, processes, problems, frustrations and solutions. Memo discusses the path from vague ideas & concepts on paper; to realized projects; technical challenges encountered along the way and experiences of dealing with and selling crazy ideas to clients; whether it be visualizing cosmic rays, abstracting olympic gymnasts, choreographing a bunch of children running around a laser forest with boxing gloves, or a techno-ballet of flying robots with mirrors and lights. Make work to please yourself, not clients. Engage people, not customers. Create emotions, not brands.

*(If you like this, you'll probably be interested in inst-int.com – Team Eyeo's new event focused in interactive installation work. )

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