GROUPON's first Employee Resource Group Women@Groupon hosted a Girls’ Day / Boys’ Day event in spring 2013. For more than 10 years now, this initiative has been driven by the federal ministries for education and families respectively, and other NGOs as well as the European Union.
They all aim to give girls and boys insight into the jobs typically associated with the opposite gender.
60+ kids (some Groupon kids as well!) between ages 10 and 17 roamed through the office during 6 hours of program. Each group of kids went to 5 different departments usually associated with the opposite gender -for example girls to Helpdesk and Engineering, boys to editorial and office management.