Nagoya, in central Japan and accessible from both Tokyo and Osaka, wanted to promote itself as an event & convention centre. Local media group, ChunichiShimbun, asked for a solution for Oasis 21.
GWR had just announced a record for Olympic hero, SaoriYoshida (a Nagoya-region native), for “Most Wrestling World Championships. We worked together with the Client to create a fitness & exercise themed Guinness World Record Live! incorporating guest appearances by local Olympic stars.
- Over 100,000 passed through the event
- Record-holder performances and certificate presentations
- Grown to an annual multi-city tour